Editing: The beginning of the trailer is very slow to help the audience understand the movie narrative however when it progresses to the ending becomes faster and shows gunshots, expolives nad violence etc. This convention is used in many action movies to create suspense that builds up and concludes making the audience intrigued to watch the movie..

Institutional details: At the end of the trailer it mentions the three main characters, on of which is Laim Neeson which engages the audience to watch the film as he is known as a A class actor. Liam Neemon would attract many of his fans and his name will arouse  the 'word of mouth' as his films have always become sucessful so they would suggest the fiolm is worth watching

Central image: The central image shows Liam Neeron who is known as a very successful actor, this engages the audience and makes them want to watch the film. The whole image is in black and white, as so is almost the whole poster. The lighting on the main characters face reveals half the characters face which could suggest two sides of his personality- a caring father who is risking his life to save his daughter and someone who is willing to kill. The lightning intrigues the audience and create suspicion and maker them want to watch the film to find out  Liam Neeron is holding a gun which is quite clear, this clearly displays the genre of the film which is action. The image of him looking serious could suggest that there will be tension in the film.

Colour scheme: The main  colour used is black which represents aned gives the viewer a good idea of the mood of the film, it is dark and bleack which indicates mystrey and power. As the whole poster is in black apart from the title is could suggest alot of death and evil. The orange title also suggests mystery but connotes determination which could suggest the courage it takes for the character to be killing.

Title: The san serif font used for the title and text/ long tagline collaborates well with the genre of action... The text above the title is a quote from the film . This may be significant as it is in a alluring orange colour and also it covers the central image... Furthermore, this gives the audience a brief narrative of what the film (which is based around action) will be about and that is also connoted by the orange colour the text is in..

                                                                      If i stay (2014)                                                                                                                                                                                                          Genre: Drama       
                                                                                                                                            Narrative: Life changes for young teenage girl, Mia Hall after a tragic car accident puts her in a coma. During an out-of-body experience, she must decide whether to wake up and live a life that has completely changed upside down than she had imagined.The choice is hers if she can go on.                                                                                                                                                                                                                       Character: The main character is a typical teenage girl who has a normal boyfriend,friends and family. But has a desirable passion towards playing the cello.his is common in most dramas the characters appear  as normal as possible  then end up with a disparate life.                                                                                                                                                       Iconography: There is plenty of iconography typical of the Drama genre: romance, death, flashback, friends and family, normal life changed into tragic events, realistic , etc.  All of these are typical of the drama genres - in connection with the narrative, we can confidently say this is a  drama. The setting is clearly shown                                                                                                                                                                                                                                Setting:  The setting is most likely to be set in America which is evident by the accent spoken. The setting is also clearly shown in winter due to the snow in the car crash accident.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

                                         Spectre (2015):                                                                                                                                                                                                                                 Genre: Action/Bond                                                                                                                                                                                                                                                                                                            Narrative:  A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE.                                                                                                                                                                                                                     Character: The main character is a typical action/bond character. bond is very strong, clever, brave and a risk taker which is what to expect from any action movie. Bond tends to have sexual scenes within the trailer as this tends to be very common in his films.                                                                                                                                                                    Iconography:There is plenty of iconography typical of the action/bond genre such as: violence, weapons, explosions, dangerous stunts, sexual scenes, car chase and the typical bond music played. All of these are typical of the action genre - in connection with the narrative, we can confidently say this is a action/Bond movie.                                                                                                                                                                                                                                      Setting:The trailer starts off by showing a Setting  of London , a orientated city,The trailer then allows us to see a deserted mountain side to then suddenly change to the capital of Italy, Rome.. Within Rome,there are clearly many action sequences on roads, off buildings and in other settings that suggest action/Bond                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                         

                                       Blended (2014):                                                                                                                                                                                                                     Genre: Romance/Comedy                                                                                                                                                                                                                                                                          Narrative:After a bad blind date, a man and woman find themselves stuck together at a resort for families, where their attraction grows as their respective kids benefit from the burgeoning relationship.                                                                                                                                                                                                                                                                                      Character: The two main actors Adam Sandler and Drew Barrymore are both well known actors for their comedian acting. Their roles in the movie fit well for this family comedy. They play the role of single parents trying their best with looking after children who are young and going through the harsh teenage years. The children  in this comedy film are portrayed to be quite mischievous which fits very well for this comedy genre.                                                                                                                                                                                          Iconography: There is plenty of iconography typical of the Romance comedy genre such as: adult humor, awkward scenes, strange scenes, rude jokes etc. All of these are typical of the comedy genre however there is also the romance side of this film, which would consist  female and male relationships 

This is a medium shot taken from behind, the shot shows a boy staring out of  a window

This is also a medium shot taken from behind and front from to people .

 .This is a over the shoulder shot. It shows a boy grabbing the other boys shirt. You could see the the point of view of the boy grabbing the shirt.

 This is a unusual perspective because it has been shot from above.













 This is a low shot angle which makes the person kicking the boy of the stairs more powerful. The effect of the boy falling makes it seem as he is about to fall on you.

 This shot is taken from a low angle so you could see the persons face and body

 This is a wide shot and a unusual perspective as the picture is taken slightly from above so you can see the whole picture.

 This is a wide shot that shows the whole body of the boy from head to toe.

  This is also a wide shot because you can see the whole scene. The to people running and the setting.

 This is a Medium shot as the picture is taken from the waist and above.









This shot is taken from a low angle as the could see the persons body lying almost from is point of view and you could see only the girls foot.

This shot is taken from a high angle so you can see the girl dragging the boy

I was given an outline of a fruit bowl and had to ad in the different colours to fill in the gaps. I chose pastel colours out of many options I could choose from because I suggested it would look more creative. I chose this picture of pastel colours because it had the exact misty shade i was lookibng for and had a vairaty of colours. I used the came colours of the same fruit but just different shades for a 3D like effect.I used the eye dropper tool to collect the colours from the picture and place them on my fruit bowl.

 I was given a task to choose a certain picture and do the same process as the first one but add parts of a picture in instead of colours. It was quite tricky hence and needed alot of time hence why I wasn't able to finish it all. I chose an autumn phase as I though it was have a vairaty of colours and I could use this to zoom up on one certain colour to make it look neater.

            Key conventions

Language:

The title, tag-line and billing block all follow the expected codes and conventions of a film poster. The effect created here is by the title, the word ‘Alien’ shows that it is something out of the world, possibly in space as it has a very dark background. The tagline creates the idea that there is an alien in space alone.

Institution: 

The film was produced by, Gale Ann Hurd, who produces Sci-fi and horror movies. Alien was very successful being awarded for the best science fiction film.

Audience: I suggest that the film is targeted at mainly boys more than girls, because of the dark colors and the alien-like effects.  Boys are mostly more intrigued with out of space themes and abnormal creatures than girls are. The movie could be rated 15 as there may be unpleasant, inappropriate scenes for younger children that could frighten them.

Representation: 

The picture shows and Alien cracking its way of an egg, you cannot see the features of the creature but the audience can make out that it is an Alien from the title and the bright green light glowing out the egg which is a colour that represents Aliens. You can also realize that the film is set in outer space because of the pitch black darkness and the tag line.

Summer Research Project:Divergent(2014)

Genre: Divergent(2014) fits into adventure, mystery and sci-fi, but also fits in Dystopia as it is an unreal world they live in.

Plot Summary: Set in a unreal (distopian) world where civilization is divided into five fractions that each represent a particular virtue. Teenagers have to decide whether they would want to stay in their fraction or go to another- for the rest of there life. Tris makes a decision to go into a dangerous fraction which surprises everyone. Tris and the other members of the fraction are needed to live through a competitive initiation process to live out the choice they have decided to make. They must take intense psychological that transforms them. But Tris is a divergent, but doesn't know this, this means that she doesn't fit into any fraction, If anyone found out she would want to be killed. As she discovers a growing conflict that threatens to unravel her seemingly peaceful society, this secret might help her save the people she loves.. or destroy her.

Production Company: Summit entertainment

Director: Neil Burger

Main Cast: 
Shailene Woodley - Beatrice (Tris)
Theo James - Tobias (Four)
Ashley Judd - Natalie Prior
Jai Courtney - Eric Coulter
Ray Stevenson - Marcus Eaton
Zoe Kravitz - Christina
Miles Teller - Peter Hayes
Tony Goldwyn - Andrew Prior

Release date: Produced in 2014
Summit Entertainment has also released Twilight which became very successful and was released  few years before Divergent.

Cost of film:
In total Divergent cost 85 million USD which was a good risk because they earned 250 million USD, which gave them a profit of 165 million USD. When Insurgent was made (A second version of Divergent) it cost them 110 million USD to make the film which was 25 million USD more than Divergent. Insurgent earnt  288 million USD which gave them a profit of 178 million USD which means this was much more sucessful then the original and first film, Divergent.

Reviews on Divergent by Audience:
The audience have different opinions on  this film, many people suggest it was an exciting and very fantasy like, others have suggested it is very unrealistic etc. Overall Divergent was rated three and a half stars by audience. Divergent was nominated for many awards such as:

-Peoples Choice Award for Favorite Action Movie (2015)
-Peoples Choice Award for Favorite Movie Duo - Shailene Woodley, Theo James(2015)
-Teen Choice Award for Choice Movie Actress: Action/Adventure - Shailene Woodley(2014)
-MTV Movie Award for Favorite Character - Shailene Woodley(2014)
-Teen Choice Award for Choice Movie Breakout Star - Ansel Elgort(2014)
-Teen Choice Award for Film - Choice Movie : Action Adventure(2014)
-Teen Choice Award for Choice Movie Actor: Action/Adventure - Theo James(2014)

Target Audience:
The film has been rated PG-13, which in my opinion is slightly accurate but not exactly. I suggest that the age ratings should be lower as there isn't any very harsh scenes or any inappropriate scenes. I suggest the age ratings should be rated from 12 to 35 because older adults may find the Dystopian genre interesting and there is a bit of  romance as well. Though i do suggest that it is slightly more recommended for younger people as there is adventure and Sci-fi. I also suggest that the the film is slightly more for woman then men. I would say it is 55% for woman and 45% men. I suggest this because the movie is for both men and woman and there is adventure and violence for the men, but also romance for the woman and after all the main character is a woman.

Album cover

Advertising new Artists

 For our project we had to make a a new artist and a new album cover.Me and Sabrin worked together to make this. we used photoshop and used very different techniques on how to edit our photos etc. We used cropping, lighting effects etc.

I learnt how to use lighting effects and use the main basics of photoshop. 

The genre of music is pop and a sort of summer and chilled music.

Textual Analysis

Genre
Lucy (2014) is a mixture of Action,Thriller, experimental science and mutation sub genre of  Sci-fi. The use of advanced technology could suggest that it is set in the future. This genre is also good vs evil as Lucy is trying to be defend herself by the villains who attack her.

Key conventions
There are a huge number of sci-fi key conventions. The first shot of the trailer shows the color and pattern of her eye changing in a blink, this is highly unnatural and shows very abnormal scientific changes. The scene where the professor was lecturing about the brains capacity also initials the fact that it is a scientific movie.  The cells go ballistic inside her body and she has an attack, also she can feel the feelings and power going through somebody's body by a touch - two key sci-fi sub-genres.

Target audience
The target audience would most probably be for young adults both woman and female, it could be argued that it rated 50/50 as the main character is a woman but men are more interested in violence and drug dealing. It is rated for age 16 but does not include many harsh scenes or too much bad violence. The main target audience could be for mainly ages, 13-40. The reason i suggest a fairly old age is because there is a lot of  science and theories that mainly adults would understand.









Genre
Avatar (2009)is a mixture of  Action, adventure , experimental science and of course sci-fi fantasy. As it is set in another world, shows that is it untrue and all just a fantasy. When a human gets send to a mysterious world with alien life form, he decides to name it home.

Key conventions
In the beggaring we catch a glimpse of space which may indicate something that is out of this world.There is a abnormal use of technology which could suggest this is meant to be set in the future. We see dark colours which indicate the cold feeling of the future until eventually bright colours open up when there are scenes from the outer world. Throughout the trailer you will see abnormal creatures which could be referred to aliens, but instead 'Avatars'. Towards the end of the movie you will see humans vs the avatars with weapons and machines which shows the movie is a good vs evil.

Target audience
The trailer has been given a 13PG as there could be fighting, although children may find it fun and interesting to see things that are out of this world. The movie has beautiful settings and abnormal but gorgeous creatures which couldn't be inappropriate. I suggest that older adults will also find it interesting but not as much as younger's and they understand it is unnatural. Overall i suggest it should be aged 9-40 as it is very creative. This could be 50/50 for boys and grils and there is slight violence for the boys but romance for the girls and it would be enjoyable for both genders




Genre
'E.T' is a classic sci-fi movie and is an amazing family movie. This is shown as there is an unusual alien which lives in a happy family. At the start of the trailer we catch scenes of different places that all have trees or plants. This could indicate that there is a sort of creature living there as later on we see something hopping along the grass and walking down the city. This shows that the movie simply has unnatural lifeforms.


Key genres 
We see at the start of the film an abnormal alien like creature hoping and walking around in the grass down to the city. This shows the alien is on the planet. The scenes of the city show that is was set a a present scene and not to far in the future or past. We see that the alien meets a family and becomes on of them. Suddenly it is shown that the alien flys the bike which can indicate that the alien has special powers.This is also shown as at the end of the video the aliens finger lights up and says 
'I'll be back here' This shows that he is leaving the family but suggests he will return. This indicates how the film could end up very sadly.

Target audience
This is a classical family film which cant really be given certain age ratings as it is for everyone to watch together. This movie is meant for the whole family to gather and watch and is equally for boys and girls. It could be for children as the child is the main characterand adults will find it intresting.